Designing An Escort Banner

The online escort market is dominated by graphical banners. Many directories showcase them and it really is a competitive forum for advertising. For many escort agencies, especially in London, they rely heavily on advertising their service on the web. Paid escort directories often give the best source of immediate traffic. Escort banners are graphical banner adverts which represent the brand of an agency. A prospective escort client will visit an escort directory online and click on a banner which then takes them to the official escort agency website. So design an escort banner which is effective is key to how well a particular advertising campaign goes. The first important aspect to consider when designing an escort banner is BRAND. Your brand is basically your identity. So getting across the agency brand with the logo and colours is vital for people to recognise the agency. The logo should be prominent enough to be read and the colours should be consistent with the colours of your website.

The second important aspect is ensuring the information is clear and concise on the banner. Having you telephone number of the escort service on the banner can give extra advertising as people can directly just ring the number. Also having the website address on it is crucial. If you offer a niche or specialist escort service it is worth adding that into the design as if somebody only wants an outcall service and you provide outcalls, it can be the difference between a prospective client clicking on your banner as opposed to one of your many competitors. It goes without saying that the quality of the banner should be professional and you should get a specialist graphic designer who does adult web design to design it.

Some directories allow for animated banners (animated gifs). What you want is to ensure in each notable frame that you have the important information about the agency. The animation tween has to be smooth, consistent and well timed. Remember you may be on a website which there are numerous banners on it. Your one has to stand out. So an animated banner will always draw more attention than a static one (if designed well). The first frame could have the agency logo. The second frame could f4eature a beautiful lady or two. The final frame could be the phone number and URL. Remember to have each frame last a period of time that anybody could read the number and web address easily. Tween the animation too quickly and they will miss the information. Too long and the banner loses its dynamic appeal. There used to be a time where flash banners were very popular. However the growth of mobile web surfing through tablets and phones has lead to its rapid decrease.

STAND OUT FROM THE CROWD

Everybody has different tastes when it comes to design. The same is true for for web users selecting a banner that they think is visually the best. Escort websites have to balance consistency in the sense of being in line with the design of the website. They have to balance that with creativity, to stand out from the crowd. Usually the logo is incorporated into a graphical web banner. So if the logo is of a poor design in the first place, then it just goes downhill from there. Many agencies have seen the importance of including the their contact number and website URL in it. A very good tactic as that means people do not necessarily need to click through. Also if somebody is in a rush to book an escort service, they will be more drawn to the banner that has immediate contact details. That is one way of standing out from the crowd. If your banner is amongst 20 or 30 on a page, you have to look at ways to make somebody click on yours. If a directory or forum allows for static and animated versions, then lean towards the animated. If everyone is static and yours has animation, that could make for all the difference.

Here are 5 top tips:

Choose a proven graphic design company who have an online portfolio of other banners they have designed.
Have a look at other banners to draw ideas and inspiration for yours.
Make sure you get a whole range of banner sizes created as many directories have advertising spots for a wide range of banner sizes.
Make sure it stands out from the rest but it is easy to identify you / service. Website, Logo, Number etc
Make a static banner and an animated version. Some directories allow animated gifs and with your banner flashing ... could make it stand out from ones that don't.

Helpful Websites:

Adult Banner Design - They provide banner designs for agencies and directories. Take a look at their portfolio.