On Page Optimisation - Escort SEO

Could 2023 see a considerable change for the significance of on page optimisaton for escort websites. The escort websites that currently rank high on Google in October 2023all have terrible on page optimisation. Does it eve matter any more? The Google spam update has seen lots of spam websites dominate the search results that have little on page optimisation. Has Google's focus shifted to another page metric? These are valued questions as a major search engine should reward websites that stick to their important guidelines. It as thought to rank prominently in the 'SERP's'; a key part to any effective escort SEO campaign is - on page optimisation. It is the content and all the components of the page (title tags, keywords, keyword density, structure, footer, external links etc). There are many ways to conduct optimisation and as major search engines don;t release a golden set of rules, it is down to keeping wind of the best practices and for marketing experts, experience plays a big key. With so many updates to the Google algorithm, you have to ensure that you conduct SEO in an optimum fashion. There are many pitfalls that can lead to you losing rank or being penalised. Here is a look at key areas of on page optimsation that need close attention.

  1. Content - Content matters. It is as simple as that. Poorly written content goes a long way to keep you out of the top pages and confine you to obscurity in the SERPs. The idea is you have to write good quality content - yes information that is interesting and makes sense. It compels the reader, makes them want to stay on your website and educates / inspires them at the same time. SO research is key. If you are writing about an aspect of the service, then try and be as creative, expansive and interesting as you can. In terms of the amount of content on a page. Well use your judgment. Can you explain something better in a sentence. Or does the subject matter require a lot of attention and explanation. Quality and quantity play an important role. The trick is to write for your web users in mind, not just primarily search engines. Remember good quality content will always make people want to re-visit your website. So try to expand on certain aspects of an escort service. You may want to write a more extensive article about a service. Think of ideas that you know people will want to read about in regards to the escort market. Any important changes to your service as well as future ideas.
  2. Title Tags - There was a time where everybody use to keyword stuff these tags until search engines got fed up of them. It is a very important aspect of the page and helps web users identify the information that is on the page. In terms of length it should be between 6- 10 words. You should include the keyword is is most important in it prominently. You don;t need to overdo it and put it in the tag 2 or 3 times. Start with it and then build a secondary bit of information, to complete the tag. It could be your agency / escort name or phone number. When you do a web search the results are shown as a combination of your title tag and 'meta description'. So visually it dominates what a web user initially sees. If it is not targeted to what you want web users to identify with, then they will not click on your web result. You may include your website or business name in it as a way for web users to identify you. Many escort agencies include their agency name in title tags. It helps for visually prominence on the web. There is a small emergence of agencies including their phone number in the title tag. Although in the escort market it is not a common occurrence, in other markets others do include it.
  3. Pictures / Web Media - Almost the forgotten side of things as many people forget, that pictures and video can transform your page, from a boring list of words to an exciting and empowering thing. Where you can include pictures to compliment the text or as a main player as part of the overall website - incorporate it. Video is certainly a new feature for the escort market and much content in the future could see video media as being an integral part of it. Remember to put concise and descriptive text in 'alt' tags and not to merely stuff them with keywords.
  4. Meta Tags / HTML Tags - Although the debate has raged for years as to what tags are important and for what major search engine.... it is best to ensure that your meta description and keywords tags are concise, relevant and structured. The description should be concise, include the keyword and the page information in a nutshell. It does not have to be essay length, but has to be more than just a 5 word explanation. You could include vital information that give you a visual edge over your competitors and make them choose to go on your website as opposed to theirs. So think of what appeals and what is eye catching. The most important HTML tags in regards to on page optimisation are your H1, H2 and H3 headers. Google certainly does give importance to what yo include in your H1 tag. So think along the lines of including the most important keyword or theme of the content. Bold and italic can be used to emphasize and differentiate important points.
  5. Keywords - They are key. Get it! Seriously they are the most vital part of the page optimisation and there is a thin line. Too many keywords introduced can be seen as 'keyword stuffing'. Too few and you ensure that it is not effective. For example not including the keyword or only including it once on page of 1000 words, is not the approach you should take. Keyword density is paramount. Some use a percentage formula, where others simply gauge the subject matter and naturally incorporate them in. The fundamental aspect when incorporating escort keywords onto a page is to make it sound natural when reading the information on the page. The first benefit is the web user won't be put off or confused. Secondly well structure content sits very well with search engines.
  6. URL Slug Friendliness - Some escort related websites have the most abysmal URL slugs in existence. They have the longest, most unrelated slug terms that do not even include the keyword. Some are just keyword stuffing in a really unintelligent way. Many use uppercase and some do not even use hyphens. By using the slugs wisely you can indicate to a web user what is on the page before they have even clicked onto it. By including the focus keyword and relevant keywords is important. If for example you have a page talking about tall escorts then the slug should be 'tall-escorts'.
  7. Navigating/Internal Links - Have you ever landed on an escort website and thought it is so badly structured? Helpful links from pages that link to relevant further information is vital. Using descriptive anchor text can help the user. So for example if you had escort services for a particular city, they should interlink with regions in that city. Within those regions thy should link to areas linked to it. There you see web users have a direct path to what they are looking for in a geographical sense.
  8. Make Sure Pages Are Indexed - This is a catastrophic error that you would be surprised many escort related websites make. They wonder why certain content has not been in the SERP and then months later find that the given content has not even been indexed. A site audit tool can help to see what pages are indexed as well as Google Webmaster Tools functionality. You can also check for "crawlability" so you can highlight any problems which need resolving.
  9. Periodic Review Of Content - This is basically checking that your content meets the guidelines. So many SEO webmasters write content and then just upload it. They follow no set of checklist to see if the content meets the standard expected by major search engines. Lots of pages end up using keyword stuffing. If that method is repeated for all pages then the website runs the risk of being demoted. Some websites think just using the words "escorts" all the time in every other sentence will help them rank. If you are a website owner and see your pages are all keyword stuffed, then you need to address that immediately with who is doing your SEO.
  10. Page Speed/Mobile Friendliness - It goes without saying that over 60% of web users conduct searches via mobile device. They expect pages to load fast and be mobile friendly. Search engines do to. So if you notice pages are lagging when loading or not meeting the guidelines for mobile friendliness then you should act to resolve it quickly.

OVERDOING IT - OVER OPTIMISING

On page optimisation is an art form. With so many attributes to consider, you really need an SEO expert to conduct it for you. However you can over do it. Over optimisation can carry search engine ranking penalties. So if your website has been dropped down the 'rankings' then you need to look at on page optimisation as a factor. Keyword stuffing, overuse of the bold tag and lack of text on a page are all factors to consider. Thin content is a major issue. So ensure you write at least 500 words. If you write anything less then you don't have anything really interesting or unique to say. You should ensure that you really think about the content you are writing. You may not be able to feature a talking point which is original. However you could still talk about something interesting from a different angle. If you can't be original - be exceptional!

PAGE STRUCTURE

The structure of a page is very important. Are you using CSS to create and structure your page? If so, why not. This can reduce page size as well as stripping a lot of the code of the page that search engine 'bots' have to compete with. A well structured page is important because it means the web user can have a good web experience on your website. Information and pictures will be structured correctly, so they can read information and view pictures with ease. It is not just about what you write but how you write it. Visually it has to provide usability of the highest calibre. Escort websites are usually a combination of text and pictures. So alt tags for images are essential. Actually many people overlook the importance of this tag. It comes down to accessibility and if you care about ALL users, you should implement it. Make sure they are an accurate description of the image, but to the point. 4- 5 words maximum is sometimes seen as the optimum length. however it really depends on a picture.

For example take a look at the following picture:

VIP English Escort In London

The alt text is "VIP English Escort In London". So you know exactly what the picture is about. Escort SEO has many dynamics to it. However you always have to ensure you do the basics - very well!